Research

2025 Giving Report

Explore the Giving Report from Fidelity Charitable to learn about the latest philanthropic trends and donor preferences. The report reveals that 2024 was a year of resilience, innovation, and impact in philanthropy.

Key Takeaways
  • Resilience in Philanthropy: As optimism about the economy increased, donors increased their giving to unprecedented levels, granting 25% more than in 2023 and increasing their contributions of appreciated assets. Financial advisors can leverage this insight to deepen their client relationships with conversations about strategic giving.
  • Simplified Giving for All: Donor-advised funds are a smarter giving solution for clients across a range of wealth levels. In 2024, half of the balances in the Fidelity Charitable® Giving Account® were under $25,000, and with no minimum to open an account, advisors can offer clients an easy, flexible way to support their favorite charities.
  • Donating Digital Assets: Donors contributed $786 million in cryptocurrency in 2024—a 14x increase from 2023. Advisors can help clients navigate the tax implications of selling digital assets and highlight the benefits of donating them instead. In all, more than two-thirds of contributions were non-cash assets.
  • Strategic Integration of Charitable Giving: The report underscores the importance of integrating charitable giving into comprehensive financial planning. Advisors can position themselves as trusted partners by offering strategies that align clients’ philanthropic aspirations with their long-term financial objectives.
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2025 Giving Report
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