Perspective
Closing the gender gap: Why financial advisors need a fresh approach with women investors
Insights on how enhancing communication and engagement strategies with women can help bolster client retention and firm growth.
Key Takeaways
- Strengthening relationships with women is integral to the growth and long-term sustainability of wealth management firms as more of the nation's wealth shifts to women.
- Fidelity's latest survey of investors uncovered meaningful gaps between how women and men feel about both their financial lives and their financial advisors—with women reporting less satisfaction and knowledge.
- Gender disparities in advisor communication likely play a significant role in how women feel.
- Wealth management firms have the opportunity to provide a better experience to the women they serve by addressing potential gender disparities within their own client bases.
- Firms can begin by conducting a relationship audit, communicating with intention, and focusing on the Three E's: Engaging proactively, Educating regularly, and Elevating your offering.
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Closing the gender gap: Why financial advisors need a fresh approach with women investors
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