Rethinking relationships: Insights from neuroscience offer a new model of client engagement
Explore insights from neuroscience that can help advisors and firms rethink what it means to be 'in relationship" with clients and families.
- As brain imaging has improved, neuroscientists have identified two large-scale neural networks in the human brain: the analytic network and the empathetic network.
- The critical insight from this work is that these two neural networks function antagonistically to one another, meaning when one network is activated, the other is shut down.
- This thought leadership explores insights from neuroscience that can help advisors and firms rethink what it means to be "in relationship" with clients and families.
Next steps to consider
Client Insight Tool
Go beyond traditional client segmentation to understand where your revenue is coming from with our tailored insights.
Learn more
Fidelity Alliance Network
Get special access to discounts and offers on curated products and services from top names in the wealth management industry.
Learn more
Client Lifetime Value Calculator
See how much long-term value your potential clients may drive for your firm with our quick and easy tool.
Learn more