Perspective

Maximizing your referral pipeline

Strategies to help strengthen client relationships and differentiate your firm

By: Fidelity Investments
Updated: 6/20/2023
Key Takeaways
  • This guide is designed to help you evaluate your current referral capabilities and prioritize strategies you can use to acquire even more referrals—which together can help you leverage the power of client loyalty for your firm.
  • 35% of advisors say they’ve developed a strong COI network that provides them with leads and referrals.1
  • Loyal clients can sometimes deliver a steady revenue stream through an uninterrupted relationship with your firm and are more likely to increase their assets with you because they trust you and value your recommendations.2
  • Cultivating client loyalty makes sense not only from a foundational practice management perspective, but because of the potential rewards that strong, trusting client relationships may bring, in the form of referrals—one of the primary avenues your firm can leverage to achieve sustained, meaningful growth.
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Sources

1. Digital Advisor Communities Survey 2021
2. Fidelity Investor Insights Study 2021
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