SPOTLIGHT
Activating the Advice Value Stack®
Build a holistic, relationship-based business with help from the Advice Value Stack, a framework to help you articulate your value to clients and power your growth.
The Fidelity Advice Value Stack
First introduced in 2017, the Fidelity Advice Value Stack suggests that while managing money is foundational, advisors can further add value by helping clients achieve their goals, increase peace of mind, and ultimately find fulfillment. Today, we are facing market volatility, political tensions at home and abroad, high interest rates and layers of uncertainty. These factors have a combined impact on investor expectations as they look for security in a volatile landscape.
To address these needs, advisors must assess their businesses and see where and how they're providing value to investors. The Advice Value Stack provides an evergreen framework to help advisors think and re-think the value they provide to clients over time. It can help them evolve how they market themselves as a financial advisor, become a go-to accountability partner for their clients, and get paid for the value they deliver.
Managing the money
This is the foundation of financial advice; it includes everything from asset allocation to insurance to cash flow.
Did you know?
49% of advised investors support their advisor hiring other experts to manage the selection and trading of investments in their portfolio, as long as the advisor provides oversight and makes sure it fits their needs.
Achieving goals
Financial planning is critical to helping investors set and reach goals around retirement, college, and charitable planning.
Did you know?
59% of advised investors agree that their primary advisor helps them on an ongoing basis as they try to stick to their financial plan to reach their goals.
Peace of mind
Having peace of mind helps investors feel less anxious and more in control of their financial lives.
Did you know?
54% of advised investors feel that they can talk to their advisor about anything, including their biggest fears, even if not related to money.
Fulfillment
This final level of the Advice Value Stack involves working toward the achievement of life's purpose and leaving a legacy.
Did you know?
59% of advised Gen YZ investors want/expect their primary financial advisor to provide services beyond financial advice and investment management.
The above figures are from the Fidelity Investments 2025 Investor Insights Study.1
Insights for delivering on all levels of the Advice Value Stack
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Next steps to consider
Fidelity Managed Account Xchange® (FMAX)
Discover how our wealth advisory platform may enhance the way you deliver investment advice—while driving efficiency across your business.
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Fidelity Portfolio Quick Check®
Analyze, compare, and optimize your investment strategy in minutes with our free on-demand digital portfolio analysis tool.
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Fidelity Growth HubSM
Deliver on your biggest business goals with help from our deep insights and how-to resources designed for growth-minded advisors.
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- The 2025 Fidelity Investor Insights Study was an online blind survey (Fidelity not identified) that was fielded during the period February 7 through February 25, 2025. It surveyed a total of 2,018 investors, including 998 Millionaires and 1,215 investors with advisors. The study sample was provided by a third-party firm not affiliated with Fidelity. Respondents were screened for a minimum level of $50K in investable assets (excluding retirement assets and primary residence), with additional quotas by age and affluence levels.