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Digital Advice
Fidelity AMP (Automated Managed Platform) — codeveloped with eMoney
The intersection of human and digital financial advice
Give your business a competitive edge with digital advice
With AUM on digital advice platforms projected to grow to over $1 Trillion by the end of 20261, we believe it is more important than ever to have an appropriate strategy in place to help you:

Take the Fidelity AMP Guided Tour
See how AMP engages your end-clients and moves them from planning to funding and investing, resulting in ongoing management.
VIEW NOWA planning-led, custom-built platform for firms and advisors
Integrated
Enables a streamlined experience
Flexible
Gives advisors and firms the control they want
Future-Ready
Helps serve emerging segments more efficiently
Investment flexibility
Fidelity AMP provides advisors the choice to outsource investment management to a third party, or manage their clients' investments themselves — providing access to proprietary, customized models to their investors.
Fidelity Model Portfolios are made available to financial intermediaries on a non-discretionary basis by Fidelity Institutional Wealth Adviser LLC ("FIWA"), a registered investment adviser, or by Fidelity Distributors Company LLC ("FDC"), a registered broker-dealer, (collectively "Fidelity").
AMP Resource Toolkit
Home Office to Advisor Resources
Advisor to End Investor Resources
End Investor
AMP Resource Toolkit
Advisor Resources
End Investor Resources
Additional Resources
- 1. The Cerulli Edge - U.S. Asset and Wealth Management Edition: Innovation Issue December 2021
- 2. Conditions apply - contact your relationship manager
- Fidelity AMP is an investment advisory service of Fidelity Institutional Wealth Adviser LLC, a registered investment adviser, and an affiliate of FMR LLC