How eAdvisors stand apart

In 2014 and 2016, Fidelity research identified a group of tech-savvy advisors — called eAdvisors — who are using a broad range of technologies to outperform their peers across various metrics. They also attract more high-net-worth and Gen X and Y clients, and are more satisfied with their firms.

eAdvisors have:

$75M $53M +42%
Higher AUM
(median)
$364K $270K +35%
More AUM per Client
(median)
+24% $306K $248K
Higher Compensation
eAdvisors Others

Are you an eAdvisor?

Answer these quick questions to see if you could possibly be an eAdvisor, and find opportunities to put technology to work for your business.

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Do you use CRM software to track prospect connections?
Do you use an investment management platform to collaborate with clients on their portfolios?
Do you use mobile devices or tablets for client transactions?
Do you use a tablet in client meetings to share portfolio data, reports, or other information?
Do you create interactive or visual reports for clients?
Do you use video or online conferencing (e.g., Skype, FaceTime) for meetings or conversations with clients?
Do you use social media sites to update or communicate with clients?
Do you send e-newsletters to clients with financial topics, or firm and market updates?
Do you use online risk monitoring and compliance tools?

Congratulations.

You may already be an eAdvisor, but there is always more you can do to boost your business. Consider:

  • Collaborating with clients through the use of financial software.
  • Using tools to measure and optimize your social media and online strategy.
  • Sharing your best practices with other advisors at your firm to help them use technology to the fullest.

Congratulations.

You may already be an eAdvisor, but there is always more you can do to boost your business. Consider:

You may be on your way to becoming an eAdvisor.

Here are a few steps that may help improve your usage of technology. Consider:

There is plenty of opportunity for you to become an eAdvisor.

The good news is you can get started now. Consider:

  • Collaborating with clients through the use of financial software.
  • Executing client transactions or trades with mobile devices.
  • Tracking prospect interactions with CRM software.
  • Using video or online conferencing to help make yourself more accessible to clients.
  • Enhancing your communications with clients by using social media sites.
  • Sending your clients regular e-newsletters to keep them updated on the markets and other financial topics.
  • Leveraging online risk monitoring and compliance tools.
  • Developing interactive or visual reports that help engage clients.
  • Bringing a tablet to client meetings to review portfolios, reports, and financial information.

Learn about Fidelity's solutions

Non-eAdvisor

eAdvisor

How eAdvisors elevate the client journey

eAdvisors use technology throughout these six stages of engagement to provide an enhanced experience, potentially resulting in stickier clients, greater share of wallet, and more referrals:

Prospect CLIENT Lead generation > Prospectengagement > Clientonboarding > Ongoing planningand advice > Scheduled clientreviews > Ongoing service andcommunications >

How eAdvisors gain an edge

Our research provides insights into who eAdvisors are, what they're doing differently, and how they are enhancing the client experience.

Learn More

Additional Resources

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