GrowthTech

The groundswell of marketing activity, from multi-channel prospecting to hyper-personalized client communications in real time, is pushing firms to audit their internal approach and resources. At the same time, there is a growing ecosystem of technology tools that go beyond helping firms run day-to-day operations—these tools are designed specifically to help firms grow by finding and retaining more clients.

Technology solutions exist across marketing, sales and lead-enrichment functions to automate, scale, track, and optimize the way a client or prospective client engages with your firm. We call this ecosystem of demand-driven tools GrowthTech - and this workshop is designed to help you prioritize and align your marketing and sales technology spend and resources against your overall business development priorities.